Atomizing Content

Digital Web magazine (via boyink) shows that blogs and RSS accelerate the atomization of content. This graphic on 'distributed navigation' summarizes the impact of aggregators (I think you have to click on it to read it -- struggling a bit with the wysiwyg typepad interface here...)

What's a traditional publisher to do?  Adopt the technology fast. You can enhance your brand equity by migrating your 'readers' toward more custom versions of your brand first.

Move or lose...