Harvard Biz Review on CorpBlogging

Allen Engelhardt, CYBEA: Syndication Feeds in the Corporation:

I predict that within two years, not having a feed for your corporate news will be analogous to not having a Web site. It will mark you out as unresponsive and retrograde, writes Paul Kedrosky in the June 2004 issue of Harvard Business Review.

But if you think it is just about providing a RSS feed for your press releases, you are very mistaken. It is about making all you data-generating transactions available to your customers. If you don't, then they will leave you.

And it doesn't stop there. If [in two years] you're not aggressively tapping feeds yourself, you'll find that you're a step behind your more aware customers, suppliers, investors, and competitors. A strong statement? Not strong enough, we would suggest. The future is not two years away, it is here, now. We work with customers who are now getting a real and measurable competitive advantage from using these technologies to change the way they work. The increase in productivity is dramatic and sustained.

Paul Kedrosky offers three practical steps your company should take to begin exploring syndication and some pointers to tools:

"First, make sure the executive team understands syndication and its implications.
Next, make sure your IT people keep syndication top of mind as the refine your systems and infrastructure. You are soon going to be a de facto broadcaster, and your technology infrastructure must be able to support that role.
Finally, think about what information you could feed. Consider what event data you generate, who would want it, and how you could benefit by syndicating it. Ask yourself, why not? "

A search of Kedrosky's site for 'RSS' yields this page...