JupiterMedia's found a way to use blogs to boost its business.
Over a dozen Jupiter analysts post blogs on the jupiterresearch.com Web site.
The at-times offbeat journals are stirring sales leads from clients who otherwise might not have contacted Jupiter, says David Schatsky, chief of research at JupiterMedia's Jupiter Research unit.
"One example is tech vendors whose marketers are checking to see if Jupiter mentions their products and what we say about them," Schatsky said.
You can find Jupiter's blogs linked from here. (Note to Jupiter; offer a all-analysts XML feed. With a NewsGator button :-))