RoundUp

1. iUplog  pointed to this article about Coke's consumer-generated marketing.  Notable:

iMediaConnection: How has your job changed this year?

Dooley: Rather than just focusing on building brand Web sites, I've had to become educated about the wireless industry, mobile marketing, search, advergaming

Related; this summary about the consumer IS the medium, from AdTech

2.  Rubel points to du Gardier's interview on how PR Pros can use RSS

3. Business Blogger Chamber of Commerce?

4. USA Today does RSS.  As does Sony Music. And the UK Guardian's Editorial Board blogs.

5. CorpBlogs discussed on public radio