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« November 2004 | Main | January 2005 »

December 23, 2004

RSS thinking

Lockergnome:

Chris, myself and a number of others have expressed our belief in and support for RSS as a method of getting content from the Web to your desktop. While it has maintained a high level of growth, the average Joe has not completely jumped on board yet. Still, people like Fergus Burns, CEO of Nooked, believe that it will not only continue to grow in use. But the advantages of RSS will become more mainstream with Microsoft's Longhorn and as Yahoo continues to expand on its use of this syndication...

December 22, 2004

Utah CIO on corporate blogging

Phil Windley is the former CIO of the State of Utah (thanks, Gordon!);

 

I was interviewed yesterday by Bob Moon of the public radio show Marketplace. The topic was using blogs inside the corporation. The show will probably air sometime this week, I'll link to it once it does.

 

Check this out...

Over on the right, the new frame (we'll prettify it soon) called News of Note.

I'm using NewsGator's headline publishing tool to keep a folder of clippings directly from NewsGator, which are then posted directly to the blog.  I can place them anywhere here, and manage how much is excerpted, how many show up, and how long they stay on the site.

Cool tool worth communicating about...

December 21, 2004

Weblogs vs. newsgroups...

Differences detailed... (thanks, John!)

December 20, 2004

Basic Biz Blogging

 Via [Radiant Marketing Group] :

Problogger is an excellent source of very practical information useful to business bloggers, especially its blog promotion section. In just a cursory listing of recent posts I came up with this list:

  • Building Blog Traffic for Newbies
  • Services to Ping When You Update Your Blog (The importance of pinging these blog aggregator sites is something we often overlook.)
  • Writing and Blogging Opportunities ~and~
  • An entire series on how to get your blog listed in various search engines.

If you're looking for practical information on how to promote your blog and build traffic, bookmark this one! Kudos to Darren Rowse, the blogger.

UPDATE: ProBlogger is just a useful, practical site in ALL categories. I've been reviewing it and, with Darren's permission, I'm going to link to it regularly. Bookmark this site for sure, and subscribe to its feed.

 

Searching for ....

Highlights from the Chicago Search Strategies show last week...  Search atomization, click fraud, and a plethora of tools.  More ways to market more efficiently than ever...

Track everything search-ish on searchenginewatch.com....  Jupiter notes that Microsoft is v. serious about search....

December 16, 2004

Business blogging webinar

Business Blogging webinar just wrapped up.  Audio transcript worth revieiwing in archives at www.livemeeting.com  Also, content blogged at Coudal's site...excerpts:

Why RSS?  Coudal says:  use it from your blog to expand your audience.  It's a coming thing... growing pretty quickly.  Anil Dash:  It's growing massively.  ... Great complement to notifications via messaging, e-mail, etc. 

Why blog software? Coudal; we're not building sites anymore which don't have blog updating as the foundation ... non-technical people then can make revisions on the entire site ...there we won't be many companies that aren't using blog tools for some part of their communication ...

How the blogworld made an iPod Ad happen...

Gary Stein on how a p.r. meme makes its wildfire way along the blogosphere; 

I saw that Wired picked up the story about the iPod ad that I blogged about last week; from that posts went up on AdRants and AdFreak. Full credit where its due: I found a link to the ad on my favorite distraction: Metafilter--a blog that just points to all sorts of great things online.

From there, I posted it, but also emailed it to a few other people, most notably Steve Rubel who runs Micropersuasion. He forwarded it to John Pocaro who runs Church of the Customer.

So, a post on Metafilter, which is a site that has links to everything from politics to art to business, attracted me--I popped it over to my world.


[Gary Stein]

December 15, 2004

TravelBlogCity

I seem to have created something of a stir at Travelocity. I’ve recently sent along links to posts from disgruntled Travelocity customers and Travelocity marketing has taken notice. They have noticed that blogs are a great communication tool. They have also noticed that blogs facilitate things getting done. Most of all they have noticed that blogs have influence. And, in each case, Travelocity has reached out to each customer. There is nothing like personal customer service.

So, where is this taking us? Well, I had a great conversation with Patty Hagar (Travelocity Marketing) about blogs, RSS, the influence of linking, getting things done, and customer service. Many thanks for the encouragement from Tim Bray and Robert Scoble and for their help in getting Sabre involved in corporate blogging.

I think, within the next week or so, I’ll be talking about blogs that feature the goings on at Travelocity.

Sweet!

Longhorn, Blogs, Linux: Predicting '05

Smart predictions round-up from BigBlogCompany: 

Yep, it’s that time of the year. Predictions everywhere. Let me start with a list I understand. Well, it might have to do with the fact it mentions blogs…

Michael Gartenberg of Jupiter Research peers into his crystal ball for Computerworld:

2. PDAs will become passe. Disconnected ones, that is. Over time, the real action will be moving core PDA functionality, centered on personal information management, to other devices such as cell phones. This will cause major IT headaches, since few cell phones are controlled by IT these days.

So, Tomi Ahonen was right about the mobile winning the battle of the most ubiquitous gadget. Which is good news for us since Tomi also thinks (mo)blogging is the future.

3. More people will lose their jobs over their weblogs. It’s happened already, and it will happen again. If you’re posting about your job or employer without consent, you’re taking a lot of risk with your future.

And more people will gain jobs over their weblogs. But essentially right, there are legal issues as well as cultural that will make it likely that some blogger may loose a job. This is why we set up the Big Blog Company, so businesses do not have to fear blogs but embrace them. In which case, you’d better change from pyjamas into something more suitable… And guidelines. Guidelines help. And treating your employees as intelligent agents and explaining to them why writing about some things may not be a good idea.

4. But more corporations will create official blogs. Corporations have seen the weblog light, and blogs will become common for business use. Unfortunately, far too many of these efforts will just be marketing fluff disguised as weblogs.

I like this prediction. A lot. Have corporations seen the weblog light? Certainly not in the UK, but we are working on it. But I too expect to see more faux, marketing fluff blogs with ‘jumped on the bandwagon (that we don’t really understand or care to understand)’ written all over them…

6. Wi-Fi will be ubiquitous, but not in the workplace. Wi-Fi is readily available in public places such as coffee shops, airports and hotels. IT shops, however, will slow deployments a bit over fears of security. End users will take matters into their own hands, so expect to see lots of ad hoc networks springing up.

Good news, more wi-fi everywhere enables me to leave the house, which has got to have a positive influence on my well-being. Also, good for meeting people in a cafe and being able to show them the blogging marvel live over a cup of coffee. Priceless.

7. VoIP will be a mainstream technology for business users. Voice over IP is perhaps the hottest technology in the telecommunications industry today. VoIP-based services will grow even more as a mainstream technology for business use. Expect a lot of competition for the trillions of minutes and billions of dollars’ worth of voice calls that business users make each year.

Marvellous. Where would we be without Skype...?

Oh, and there is some stuff about Longhorn, Moore’s law and Linux. 


[the Big Blog Company]

Online Paperboy meme catching on

Rubel feathers the flames: 

Heather Green came up with a really great description for RSS in her excellent introductory article. She writes in BusinessWeek that really simple syndication is like your online paperboy...

If you're a news junkie, an online auction lover, or someone who wants to know when the latest songs, DVDs, and books are released, here's a technology that's perfect for you. Called Really Simple Syndication (RSS), it lets you pull together a list of Web sites you want to follow. So instead of surfing through The New York Times site for news, going to eBay (EBAY ) to track a particular auction, or checking with Apple's (AAPL ) iTunes to see when a new recording is available, you can get access to all the information through one Web page or download to your computer. The information you get, called a feed, comes to you through a piece of software called a newsreader.


[Micro Persuasion]

Change radio : PaidContent is reporting that NPR is hiring a director of...

Jeff Jarvis reports: 

Change radio

: PaidContent is reporting that NPR is hiring a director of digital media. That's a job that could change radio. Here's how.


[BuzzMachine]

December 12, 2004

Round-up

Newsweek -- all praise Alpha bloggers

Openwave story about micro-targetted advertising ... via Rubel...

PR Week interview with Rubel on blogs and .... p.r.

Moonwatcher, who agrees 2005 is the year of enterprise RSS, talks about how it will unfold...

Radiant Marketing Group now explicitly a business blogging consultancy

WSJ on blog market research

Simon Waldman's various wisdom on the atomization of media

List of UK Journalist blogs

NY Times on Coporate Blogging

This via David Card:

...From a marketing perspective, blogs make perfect sense. They are cheap to produce, immersive and interactive. It's easy to measure their readership and response rates. For small companies, blogs are a quick and dirty promotional tool that cuts out the middleman; for big companies, blogs are a tool of humanization -- an informal, chatty, down-to-earth voice amid the din of bland corporate-speak.

December 07, 2004

Round-up

Scoble has a blog around his book-in-process on business blogging, on MSN Spaces  He's sorta building his book transparently on the blog.  And he says that MCI is about to begin blogging behind the firewall.  (update: thanks for the link-fix, Charlie!)

(and this unrelated claim about MSN Spaces: "overnight the blogosphere will double in size...")

iUpload points to this IT Business article on business blogging

Rubel points to the new Business Week on blogging

Moonwatcher agrees that 2005 is the Year of Enterprise RSS

Big Blog Company's powerpoint on effective use of blogs in business

More CEOs who blog

 The CEO Blogger’s club reports on 6 new CEOs blogging….

 

December 04, 2004

Round-up

WSJ on the value of real-time blogosphere and webworld tracking

"The key is the ability to get a pulse so quickly," says Steve Sommers, senior manager of market research at Sony Corp., which hired Cincinnati-based Intelliseek Inc. to monitor what people are saying about Sony and its products online. "We move at a pretty fast clip here."

Scoble's compleat MSN Spaces blogospheric round-up .  And, Charlene Li says its integration with other MSN tools creates more blogging-incentive...

Lockergnome updates the US Govt's RSSorizing...

Weblogs' Inc now has 62 weblogs!  Is Jason Calacanis the new Bill Ziff? What about Wikimedia - the eBay of media??

Podcasting makes Newsweek

A real-live Chief Blogging Officer!  Since June, '04

December 02, 2004

Chief Blogging Officer

Shifted Librarian has a take on this;

Are you Chief Blogging Officer Material?

"Government is already rife with chiefs, why not one more? HighBeam Research, Inc. has set the pace by announcing today the appointment of Christopher Locke as Chief Blogging Officer (CBO). Looks like the role of CBO is a pace setter who creates a buzz about the company products and enlists others to blog the cause. Ironically, the announcement came in the form of a (oh, so 20th century) press release." [RSS in Government]

Yes! More ammo for my theme that libraries need to treat blogs like newsletters and devote the same types of resources (time, training, graphic design, staff, etc.) to them. Blogs humanize, and library web sites desperately need some humanizing.

In the short term/if you're young, have your CEO be your CBO too...

And the word is...

Homer_donuts_1

(click on the picture to expand) via the bigblogcompany

More on why CEOs should blog...

Thoughts from Michael Gartenberg via Scoble;

A good argument from Tim Bray at Sun that the best way to get for an organization to get into Blogging is with a directive and support from management. "It’s going to have to happen much the same way it did here at Sun: your CEO or COO or whatever is going to have to say Make it happen! and then you work out the details while you’re doing it." This also sets the ground rules (and as I've written in the past removes this is important) so everyone knows what's acceptable and what's not.

There's no doubt that it was easier for us to launch analyst weblogs here at Jupiter because our CEO, Alan Meckler believed in medium and in fact embraced it himself. Which once again begs me to ask the question, Does your CEO blog? and if not, what are you doing about it?

And, Sabre blogs.  Internally, and somewhat externally.

December 01, 2004

Avenue A does the blog

... and Charlene Li posts about it:

I recently spoke with Avenue A/Razorfish about their use of social media to aid team collaboration and knowledge management across continents. Called Peers, the new test system allows employees to create profiles and then link to each other for collaboration purposes. The knowledge sharing comes in the form of blogs – each person uploads actual client deliverables, and project updates.