Boeing's VP of Marketing Launches a Blog
More Senior Exec bloggers;
Randy Baseler, VP of Marketing for Boeing Commercial Airplanes, has started a blog called Randy's Blog. But Matt Rosenberg raises a good question - when is a blog a blog and not simply a corporate Web site "journal?" Matt points out that Baseler's blog lacks permalinks, comments and an abscence of news links. He also tells Boeing to check in with GM to see how it's done...
I know this can be a tricky area for corporations. But if General Motors Vice Chairman Bob Lutz can allow reader comments on his kickin' FastLane blog, so can you. Surely, at Boeing, of all places, you can find someone to watchdog the comment strings on your posts, Randy.
Is it a Blog if it does not have the ability to be subscribed to? I'm enjoying the fact that a number of senior executives are getting closer to the target of open communication. But obviously their trepidation toward over-exposure still permeates the culture.
JC
Posted by: Johnc | January 24, 2005 at 09:34 AM