Dow Jones E-Mail Newsletter Strategy
But why aren’t these all just RSS subscriptions???...
I periodically comment on Dow Jones' Internet strategy. Of particular interest to me has been the erroneous strategy of having a closed site (subscription driven). Their recent purchase of MarketWatch will help somewhat alleviate this poor strategy.
Today, however, I write to congratulate Dow Jones. I believe the company was clever to have acquired the VentureWire related email services. Branding them as Dow Jones services brought the product to a whole new level of credibility. And Dow Jones does a nice job cross promoting other services in the daily email offerings.
And I noted yesterday that Dow Jones continues to broaden its email newsletter offerings by announcing the launch of "The Wall Street Journal Briefings" which are a bunch of email newsletters focusing on the Chinese economy.
These are good moves. It will be interesting to watch Dow Jones' strategy in the coming months relating to integration of wsj.com, Marketwatch.com and their growing email newsletter collection.
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