New Media vs. Old New Media

Fascinating new vs. main media dialogue happening on Mary Hodder's Napsterization (via Scoble). 

Mary scooped other media by blogging about the AskJeeves/Bloglines deal over the weekend.  Frank Barnako of CBS MarketWatch commented on Mary's scoop as indicative of the threat blogs represent to traditional media.  But Frank's editors added an accusatory headline, Bloggers won't keep a secret ... though she'd never been asked to... (heck, the ASKJ/Bloglines dance had been well known for months...). 

Mary responds, and Frank comments (graciously) on her blog in support, and says that he didn't write the offending headline (-ish)....

...Now, about the headline ... that is not the headline that was on the column when I sent it to copydesk, I don't think. But I can't swear to it.

Bottom line ... blogging is a huge challenge now to companies, pr agencies, and old media. More power to 'em, because it means more info gets out and savvy reaction is immediate.

So, personal media not only scooped main media, but when main media got around to reporting on it, they got it wrong ... and had to use personal media to try and make it right...

Object lesson ....