Stonyfield's Corporate Blog
I speak with many corporations about blogging. Why should corporations blog? It's very simple: It's all about goodwill, extending the brand, and ultimately communicating with the customer.
The other day, I had the pleasure of communicating with Stonyfield's Chief Blogger -- a full-time position. I learned why the company's five blogs are important.
First, Stonyfield is a company that is committed to healthy food. That's a refreshing thought in this day and age.
Chris, the Chief Blogger, told me this:
"It's a means of continuing to build relationships with our customers and to 'be real' with them. Blogging is a way to convey a message, engage our consumers in a 'conversation' and to express our corporate personality,"
When it comes to corporate blogging, moooove over because Stonyfield is leading the pack.