Via Mr. Carmichael, who says; Great metrics!Of particular note, and an attest to BL’s comment on Tuesday about the impact of RSS on Search Engine rankings, after only 1 week the store was ranking number 1 out of 256,000 results for a spa related keyword search. This type of result would typically take months to achieve,but because of the high priority being given to RSS content the search engines immediately listed and ranked the Web site. After 3 months the Web site was ranking number one for the highly competitive keyword “spa resorts” out of 11,000,000!
The online store RSS feed was subscribed to by over 1,000 visitors in the first 60 days. 20% of all visitors coming directly to the store itself came from RSS readers during that period (ie: they subscribed and came back) . In terms of feed format the breakdown of those visitors: 19% came from atom readers; 48% came from RSS2 readers and 33% came from xml readers.