RSS Users; Three times more valuable

Just posted on the recent Nielsen data, over on the NewsGator daily blog, but this audience will be interested, too.

Basic summary is that RSS Users read three times as much content as those who do not subscribe to RSS, and that RSS reading adoption is much higher when it's embedded in the brand.

In other words, folks like subscribing to what they want to read, and want a seamless means by which to access that content, within the comfort of the brands they trust...