3 Things You Should Know About NewsGator

Most people identify NewsGator with our market leading desktop RSS client software and as one of the first online RSS reader services. What most people don't realize is that the consumer client software and services are only one part of our business. Here's 3 things you should know about NewsGator:

1) We have over 39 separate products, including Facebook and Google OpenSocial applications, a comprehensive enterprise products business, and a content syndication services business. We have a product called Social Sites that runs on top of Microsoft Sharepoint to deliver a "facebook behind the firewall" capability, and we work with other enterprise 2.0 companies to deliver suite offerings, including Intel's SuiteTwo.

2) Our datacenter processes over 1.8 million feeds daily, resulting in over 7 million new content items. We archive content and have 3 terabytes of content that we make available to our partners. The archive content is increasingly being used to power features for discovery and relevancy of content.

3) Some of the largest media brands in the world use NewsGator's syndication service to "widget'ize" their content, including USAToday, and The Discovery Channel. We deliver over 100 million widget impressions a month and our media clients typically achieve a clickthrough rate that is double what they get through other channels. You can use the free version of this service to create your own widgets.

Comments

[Marshall Kirkpatrick]

Good post, I've been wondering what kind of magic you've been up to over there! I know I'd like to know more about this part -"The archive content is increasingly being used to power features for discovery and relevancy of content."

[Jeff Nolan]

Marshall,
In January we'll make a series of announcements detailing the ecosystem around this aspect of our business. I will commit to you that I'll give you a call in advance to talk about this in detail.