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« Attention Data: Content vs. User | Main | NewsGator's 2.5 Billion RSS Articles »

February 21, 2008

Activity Scoring in NewsGator Online

The Great from the Many

In January, when we made all of our client readers available for free, we said we were collecting usage data to make the experience better for all users. Today, we released a feature based on that data.

At the top of the NewsGator Online reader, you’ll see a “Sort” option. When you click it, you’ll see the “Sort By Activity” option. If you choose that, you’ll see something like the display below when you click on a feed or folder.


200802210736.jpg

Your unread posts will be sorted based on total user activity in NewsGator’s online reader, FeedDemon, NetNewsWire, Inbox, and Go!. The green bar gives a graphical view of the total activity based on a scale much like the decibel system. In a sense, you can think of this as the “noise level” for the post. Posts that completely fill up the green bar are generating a lot of “noise”.

Behind the scenes, millions of rows of activity data are run through an algorithm to produce this score and scale it to this view. Actions like clipping a post or emailing it to a friend affect the score more than just clicking the title link. We learned a lot about scoring based on our experience with our NewsGator Enterprise Server (NGES) product. (NGES actually goes a step further and calculates a projected relevance score for you based on your personal feed scores and the activity scores of your co-workers.)

So if you’re in a hurry and just want to see the stories that are getting the most attention or if you’re just curious about how stories stack up against each other in terms of user engagement, flip on “Sort By Activity” to get the great posts filtered by our many users.


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Brian Kellner is VP Products at NewsGator and has been an advocate for relevancy and discovery services and features leading the next generation of RSS in both consumer and enterprise markets.

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