Steve Rubel publishes his iMedia Connection column on the 'long tail of the blogosphere'
In addition, really simple syndication (RSS) is starting to move mainstream as a tool that empowers consumers to TiVo the Web and assimilate all the content they care about onto a single Web page. In a recent report, Mary Meeker of Morgan Stanley noted that Yahoo!'s recent adoption of RSS content on its My Yahoo! customized page will drive blog readership and usage. In a nutshell, RSS has lowered the barrier to entry, making it even easier for the small fries to compete with the big fish.
And Steve points to Jarvis' article on the future of Digital Media .
So now anyone can control, create, market, distribute, find, and interact with anything they want. The barrier to entry to media is demolished. Media, always a one-way pipe, now becomes an open pool. And, most important, the centralization of media -- the marketplace, the network, the monopoly -- is replaced by a decentralized universe. This changes everything. It changes the relationships. It changes the economics. It changes the power.
Still, traditional media have tremendous brand power. They need to move quickly to wrap that power around their 'readers'' choices...
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